Scaling eCommerce: Why PIM is Essential - Brandquad

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                            [ITEM_TYPE] => D
                            [ITEM_INDEX] => 5
                            [PARAMS] => Array
                                (
                                )

                            [CHAIN] => Array
                                (
                                    [0] => About us
                                )

                            [DEPTH_LEVEL] => 1
                            [IS_PARENT] => 1
                            [CHILD] => Array
                                (
                                    [0] => Menu\Item Object
                                        (
                                            [data:protected] => Array
                                                (
                                                    [TEXT] => Company
                                                    [LINK] => /about-us/company/
                                                    [SELECTED] => 
                                                    [PERMISSION] => R
                                                    [ADDITIONAL_LINKS] => Array
                                                        (
                                                        )

                                                    [ITEM_TYPE] => D
                                                    [ITEM_INDEX] => 0
                                                    [PARAMS] => Array
                                                        (
                                                        )

                                                    [CHAIN] => Array
                                                        (
                                                            [0] => About us
                                                            [1] => Company
                                                        )

                                                    [DEPTH_LEVEL] => 2
                                                    [IS_PARENT] => 
                                                )

                                        )

                                    [1] => Menu\Item Object
                                        (
                                            [data:protected] => Array
                                                (
                                                    [TEXT] => Team
                                                    [LINK] => /about-us/team/
                                                    [SELECTED] => 
                                                    [PERMISSION] => R
                                                    [ADDITIONAL_LINKS] => Array
                                                        (
                                                        )

                                                    [ITEM_TYPE] => D
                                                    [ITEM_INDEX] => 1
                                                    [PARAMS] => Array
                                                        (
                                                        )

                                                    [CHAIN] => Array
                                                        (
                                                            [0] => About us
                                                            [1] => Team
                                                        )

                                                    [DEPTH_LEVEL] => 2
                                                    [IS_PARENT] => 
                                                )

                                        )

                                    [2] => Menu\Item Object
                                        (
                                            [data:protected] => Array
                                                (
                                                    [TEXT] => Career
                                                    [LINK] => /about-us/career/
                                                    [SELECTED] => 
                                                    [PERMISSION] => R
                                                    [ADDITIONAL_LINKS] => Array
                                                        (
                                                        )

                                                    [ITEM_TYPE] => D
                                                    [ITEM_INDEX] => 2
                                                    [PARAMS] => Array
                                                        (
                                                        )

                                                    [CHAIN] => Array
                                                        (
                                                            [0] => About us
                                                            [1] => Career
                                                        )

                                                    [DEPTH_LEVEL] => 2
                                                    [IS_PARENT] => 
                                                )

                                        )

                                    [3] => Menu\Item Object
                                        (
                                            [data:protected] => Array
                                                (
                                                    [TEXT] => Mass Media
                                                    [LINK] => /about-us/mass-media/
                                                    [SELECTED] => 
                                                    [PERMISSION] => R
                                                    [ADDITIONAL_LINKS] => Array
                                                        (
                                                        )

                                                    [ITEM_TYPE] => D
                                                    [ITEM_INDEX] => 3
                                                    [PARAMS] => Array
                                                        (
                                                        )

                                                    [CHAIN] => Array
                                                        (
                                                            [0] => About us
                                                            [1] => Mass Media
                                                        )

                                                    [DEPTH_LEVEL] => 2
                                                    [IS_PARENT] => 
                                                )

                                        )

                                    [4] => Menu\Item Object
                                        (
                                            [data:protected] => Array
                                                (
                                                    [TEXT] => Contacts
                                                    [LINK] => /about-us/contacts/
                                                    [SELECTED] => 
                                                    [PERMISSION] => R
                                                    [ADDITIONAL_LINKS] => Array
                                                        (
                                                        )

                                                    [ITEM_TYPE] => D
                                                    [ITEM_INDEX] => 4
                                                    [PARAMS] => Array
                                                        (
                                                        )

                                                    [CHAIN] => Array
                                                        (
                                                            [0] => About us
                                                            [1] => Contacts
                                                        )

                                                    [DEPTH_LEVEL] => 2
                                                    [IS_PARENT] => 
                                                )

                                        )

                                )

                        )

                )

        )

)

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Scaling eCommerce: Why PIM is Essential

Scaling eCommerce: Why PIM is Essential

Product Information Management or simply PIM is somewhat you and your business need to have at hand to create a cost-effective environment for product distribution, business scaling, reaching new markets, and arranging nee sales channels.

In other words, PIM helps to:

Reach new target markets thanks to localization
Improve marketers’ efforts
Engage multiple sales channels
Improve conversion rates
Enter the new markets faster
Improve cost-effectiveness
Introduce innovative sales approaches that really matter.

While someone may be still confused by an idea to use PIM in everyday operations to improve business opportunities, it is a crucial tool to be used by any e-commerce enterprise for product marketing purposes.