Enhance the customer experience by facilitating product data enrichment: centralize product content in one place, allowing all required teams to be able to access it. Aggregate digital assets in a structured manner (product images for e-commerce teams and photographers; videos and banners for marketing teams; certificates for supply chain; POSM for trade marketing). Automate content validation to ensure compliance with business and technical rules. Reduce the number of errors in the product information.
Accelerate time-to-market of products by automating product content management: automate data export by tailoring the data to digital touchpoints' requirements Find and resolve bottlenecks in the product data enrichement process to speed up content management.
Improve internal data management processes and increase team productivity: digitise product content creation, enrichment and export processes to allow transparency Get a helicopter view on product content management processes via dashboard Reduce the resources, spent on product content creation, enrichment and export.
«The PIM system is an opportunity for partners and retailers to significantly reduce the time spent on searching and transferring product information. There is no longer any need to send out dozens of emails and wait for feedback; when set up correctly, everything happens by itself.»
Sergey Karasev
E-commerce manager, Sales Beiersdorf
More cases, facts, and figures
