What is Product Experience Management or PXM? Does it really matter?
Nowadays Product Experience Management is critical in creating a brand's identity, building right emotional connection with shoppers, and providing a compelling product experience & customer's journey.
What is Product Experience Management? PXM definition
Product Experience Management or PXM is a process of delivering right information to right place in right time to increase sales, share of e-shelf, and to build your customer’s loyalty.
Why Product Experience Management is a hot topic for eCommerce business?
Modern customers expect convenient, personalized shopping with an unlimited assortment of products and user-friendly interface of your e-store. Furthermore, they need seamless delivery of products. Shoppers want to be impressed with amazing product experience throughout all of their journey.
If you claim to be successful and strong brand, you should not only satisfy these demands, but surpass it.
Now customers are choosier than ever before. They might surf throughout your e-store and analyze every product for hours and buy...nothing. To help them with making right decision you’d provide them with an immaculate and valuable content, digital assets (photos, videos, etc.), and a user-friendly interface. Literally every minor mistake in your product content or at any stage of your customer’s journey can cost you a buyer (and the whole customer’s lifetime value).
How Product Experience Management helps eCommerce business?
PXM helps brands and retailers to create and deliver compelling and valuable product content. This leads to things like increasing conversions, reducing number of returns, improving customers’ experience and satisfaction, while building strong brand loyalty at the same time.
PXM or PIM?
It’s necessary to understand that this is not the same thing. PIM (Product Information Management) system is the foundation for PXM. Product Information Management software provides all product content and remains a crucial element and enabler of the practice of Product Experience Management, focusing on the content aspect of the product experience.
In other words, PIM system is WHAT business use to describe products, services, etc., but PXM is HOW you stage an experience.
Nowadays Product Experience Management or PXM platform is critical in creating a brand's identity, building right emotional connection with shoppers, and providing a compelling product experience & customer's journey.
Product content is quite complex (images, descriptions, attribute sets, etc.), each must be accurately tailored according to locate, language, cultural norms, sales channel, and more. With a set of right tools business are able to streamline the PXM and PIM experience to drive sales, brand loyalty, and increase share of e-shelf.