How one simple button accelerated sales of a non-typical e-commerce product
It is often not so easy to improve marketing metrics for fast-moving consumer goods, especially in the developed markets. Global brands sometimes see technology, not necessarily a complicated one, as a tool that can help them improve their operating results. Essity, one of the leading manufacturers of hygienic products, has managed to boost its marketing performance and raise e-commerce sales of its Zewa brand products thanks to a Brandquad smart Buy Button added to the Zewa brand website.
