Every eCommerce manager is trying to understand eCommerce performance of a company; he or she should analyze the information to find answers to the questions of product visibility, buyer acquisition, conversion and sales.
Product Information Management or simply PIM is somewhat you and your business need to have at hand to create a cost-effective environment for product distribution, business scaling, reaching new markets, and arranging nee sales channels.
To succeed in the market in the age of e-commerce and multiple distribution channels, every retail business must provide powerful, accurate, trustworthy and reliable product content. This content must be tailored to fit the needs and requirements of each type of retailer.
Even in the age of various apps and programs for data aggregation and analysis, spreadsheets continue to top the list of tools for product data management.