What is PIM and how to evaluate it?

To succeed in the market in the age of e-commerce and multiple distribution channels, every retail business must provide powerful, accurate, trustworthy and reliable product content. This content must be tailored to fit the needs and requirements of each type of retailer.

It can be a little bit tricky to choose a right tool to deliver a product content. However, there are lots of solutions that involve

• PIM – Product Information Management

• DAM – Digital Asset Management and 

• Cross-Functional Content Management Systems that can help you to deal with the problem.

We recommend the business that try to compete in e-commerce sector to consider eight most significant issues when choosing the right product information management solution. These issues have been revealed on the basis of a survey conducted among hundreds of brands.