Hasbro’s e-commerce department challenges
- Data was fragmented across several platforms, departments and agencies
- Data upkeep was absent, leading to inconsistencies in product information between retailers
- Data syndication was done manually, slowing down the process of product listing on the e-retailers’ shelves
In particular, there was another challenge on the Russian market:
To sustain data syndication to one of the biggest toy retailers in Russia – Detski Mir. Due to complexity of the data provisioning template, as well as the highest quality requirements to information provided, preparation of content for the Detski Mir took at least 2 weeks, depending on the number of SKUs.