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Brandquad opens an office in France
Brandquad opens an office in France
Brandquad, the Russian developer of a digital platform for managing product data, entered the European market opening offices in the French city of Lille and Paris. This is the second overseas startup office, the first one opened a year ago in Dubai. The company's headquarters will be in Lille.
December 18, 2019
3 min read
Excel or not Excel: how to reduce the risk of errors in data management
Excel or not Excel: how to reduce the risk of errors in data management
MS Excel is one of the most popular programs for business. Excel and Google Sheets are often used for accounting, creating CRM analogs, building content plans, etc. However, only real experts, who are actually very few in number, can avoid mistakes when using these programs.
December 02, 2019
5 min read
How to boost your E-commerce conversion with 4 photo hacks
How to boost your E-commerce conversion with 4 photo hacks
To increase online sales several times just with photos is possible. Here are some lifehacks from Brandquad COO Daniil Matveev.
September 27, 2019
5 min read
How Brandquad helps IQOS to streamline product data
How Brandquad helps IQOS to streamline product data
Once customers of a large Russian retailer took part in an unusual promotion: buying one pack of sticks for the IQOS heating system they were delivered a whole block instead of one pack. The problem was that the retailer even didn't announce a sale — employees simply mixed up the position code during publication of information on the retailer’s website. ”The logistics Department didn't go into the nuances, delivered what was said. So they delivered a block at the price of one pack”, — recalls Eugene Karya, Digital Solutions Manager, IQOS Russia. Such emergency situations aren't uncommon: for example, when placing products in another store, the employee called the sticks "stickers" and IQOS products got into the Chancellery.
September 09, 2019
5 min read
AI product data management platform Brandquad entered Lafayette Plug and Play Accelerator
AI product data management platform Brandquad entered Lafayette Plug and Play Accelerator
Lafayette Plug and Play — the premier business accelerator for the retail and e-commerce industries, born through a partnership between Galeries Lafayette Group and Silicon Valley based startup accelerator Plug and Play Tech Center, joined by ten other industry leaders, discloses the names of the 17 new startups that will join its 7th batch.
September 04, 2019
5 min read
What is digital asset management? DAM definition
What is digital asset management? DAM definition
If you haven’t heard about Digital Asset Management or just DAM you’ve missed a huge opportunities. The truth is that a Digital Asset Management platform can make your job more effective, easy and fast without implementing complex and expensive technology and adding headache to your company.
March 16, 2019
5 min read
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