Brandquad news

Keeping product returns as low as possible using PIM and PXM

Product returns are something that consistently haunts any retailer’s dreams, because they can decrease both revenue and overall customer trust, which makes them disastrous for almost any business. Unfortunately, product returns are at their peak nowadays. Approximately $600 billion is lost each year due to the increasing product returns, the most notable increases are noted in the digital shopping category. Read more…

Brandquad news

7 Signs Showing You Need A New Product Data Management Solution

Meeting the ever-changing demands of the product data is always difficult, and doing that efficiently is especially hard. If your business attempts to support multiple marketplaces or even geographic regions – the amount of work needed to be done to make that happen grows even exponentially. Unfortunately a lot of businesses are either unaware of their issues or claim that Read more…

Brandquad news

Customer Analytics in Retail

There are multiple ways to improve your customer analytics when working with retail. However, retail can also be blamed for being the source of digital disruption on multiple levels. In this article we’ll discuss five typical methods of using customer analytics in retail business. The Definition of Customer Analytics Сustomer analytics is the process of both collection and analyzing of Read more…

Brandquad news

PIM vs PCM

Product information management is quite important in the first place, and nowadays, with eCommerce’s astonishing growth rates, it’s even more important. To maximize customer satisfaction your product information should be both distinctive and captivating. A lot of the companies are using (or at least showing interest in) PIM and PCM for that exact purpose. PCM – Product Content Management – Read more…

Brandquad news

Brandquad – new site, new capabilities

Brandquad is the team of 70+ exceptional professionals, the leading Digital collaboration platform for manufacturers, retailers, and distributors where they create, enrich, manage and export high quality content. Brandquad company has achieved success and recognition in the Russian market with such customers as L’Oréal, Nestlé, Unilever, Hasbro, and others by offering such products as digital assets management (DAM), product information management (PIM), Ecommerce Insights, and more. Read more…