Nowadays customers expect to get exciting and compelling shopping experience. And they are willing to pay more than usual to get it, too. In order to provide customers with amazing experience, brands must make sure they use high quality and reliable Product Information Management solution. But there are hundreds of PIM solutions on the market. How to define a reliable one?
Nowadays customers expect to get exciting and compelling shopping experience. And they are willing to pay more than usual to get it, too.
In order to provide customers with amazing experience, brands have to make sure they use reliable and high quality Product Information Management solution. But there are hundreds of PIM solutions on the market. How to define a reliable one?
First, you have to understand that each PIM system has its’ own advantages and disadvantages, as well as unique capabilities. The best course of action is to focus on solutions that can meet both your current and future business needs.
Your next step is to compare the functionality of selected PIM systems.
Listed below are 5 features we consider to be the most important and valuable while selection a PIM system:
Every PIM software should provide companies with the ability to connect with supplier’s product information, internal ERP system, retailers, online catalogs, and other systems.
Good PIM solution will allow you to automate all repetitive tasks to streamline all processes related to product management and product performance. Automate manual tasks to free up your team and let them focus on something important.
Choose a PIM solution that provides you and your team with an intuitive and user-friendly interface, clear product managing process (adding, enriching, distributing, etc.) and a distinct overview of product catalog.
This is true for those companies that do business in several countries with different local languages. Great product information management systems should have some features to accelerate your time-to-market and help you manage product information according to market’s language, cultural norms, units of measurement, and more.
Otherwise all of your marketing efforts can and will fail.
In the modern world, everything is constantly developing, and your business is no exception. Choose a solution that can be adapted to evolving technical infrastructure, processes, and business in general.
Interested in learning more about the process of choosing product information management? Download our new whitepaper!