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Management Tips & Tricks

What is Product Experience Management or PXM? Does it really matter?

What is Product Experience Management? PXM definition Product Experience Management or PXM is a process of delivering right information to right place in right time to increase sales, share of e-shelf, and to build your customer’s loyalty. Why Product Experience Management is a hot topic for eCommerce business? Modern customers expect convenient, personalized shopping with an unlimited assortment of products Read more…

What is digital asset management? DAM definition

What is Digital Asset Management? Why it’s so important? If you haven’t heard about Digital Asset Management or just DAM you’ve missed a huge opportunities. The truth is that a Digital Asset Management platform can make your job more effective, easy and fast without implementing complex and expensive technology and adding headache to your company. So, what is Digital Asset Read more…

Product Information Management. PIM definition.

An ultimate guide to Product Information Management system. What is a PIM? PIM software definition PIM (Product Information Management) is a software or application which allows companies to manage large amounts of product data with complex attributes and distribute all product content efficiently and fast on the relevant channels and retailers. The right Product Information Management system allows to keep Read more…

Brandquad news

6 Key Challenges In Winning Market Share On The Digital Shelf

The process of winning a market share on the e-shelf is quite complicated. It requires not only competitive product’s price or brand recognition, but also catalogues with detailed product information. Modern e-consumers are looking for high quality content about the products they are purchasing. In turn, high quality content contributes to improving customer’s experience and as a consequence e-commerce sales Read more…

Brandquad news

Brandquad – new site, new capabilities

Brandquad is the team of 70+ exceptional professionals, the leading Digital collaboration platform for manufacturers, retailers, and distributors where they create, enrich, manage and export high quality content. Brandquad company has achieved success and recognition in the Russian market with such customers as L’Oréal, Nestlé, Unilever, Hasbro, and others by offering such products as digital assets management (DAM), product information management (PIM), Ecommerce Insights, and more. Read more…