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Brandquad news

Getting ready for marketplace trading: a case of a pharmaceutical company

STADA (a pharmaceutical company) has implemented the Brandquad solution to quickly exchange data with online retailers and ensure the completeness and reliability of their product ID cards on online platforms. In 2020, pharmaceutical industry players are awaiting the adoption of a fundamental law: a permit for the remote trading in medicines. So far, it has only been possible to order Read more…

Brandquad news

How PIM helped De’Longhi cut content management costs by 10 times

Until 2017 Italian domestic appliance manufacturer De’Longhi transmitted product data to retailers using a solution from an international brand. The process involved a content manager and a designer, e-commerce managers also spent some of their working time (up to 10%) on data transfer. As a result, monthly costs could be as high as $30 000. De’Longhi used 30 online sales Read more…

Brandquad news

Brandquad opens an office in France

Brandquad, the Russian developer of a digital platform for managing product data, entered the European market opening offices in the French city of Lille and Paris. This is the second overseas startup office, the first one opened a year ago in Dubai. The company’s headquarters will be in Lille. “It’s obvious really, having a base in Lille means we are Read more…

Brandquad news

How one simple button accelerated sales of a non-typical e-commerce product

It is often not so easy to improve marketing metrics for fast-moving consumer goods, especially in the developed markets. Global brands sometimes see technology, not necessarily a complicated one, as a tool that can help them improve their operating results. Essity, one of the leading manufacturers of hygienic products, has managed to boost its marketing performance and raise e-commerce sales Read more…

Brandquad news

Excel or not Excel: how to reduce the risk of errors in data management

MS Excel is one of the most popular programs for business. Excel and Google Sheets are often used for accounting, creating CRM analogs, building content plans, etc. However, only real experts, who are actually very few in number, can avoid mistakes when using these programs. MS Excel and its “younger brother” Google Sheets have many advantages: loads of functions to Read more…

Brandquad news

A quest for brand: how to transfer the product description to the marketplace

The launch of a new product online is often extended over six months. Collecting information, generating content, and transmitting product data to retailers’ websites or marketing platforms – all this takes time. Daniel Matveev, the operating director of Brandquad, shares insights on how to reduce the listing of new goods online by three times or more. By 2022, more than Read more…

Brandquad news

Maxxium Russia: how we expedited our work with retail

Maxxium Russia is a Russian division of the alliance of the world’s leading alcohol producers, Beam Suntory Inc. and The Edrington. The company has recently encountered a certain issue: a huge array of product data was difficult to control and required a reliable PIM system (product information management program) for its organization. Streamline Product Data Besides the problem, there were Read more…

Brandquad news

How Brandquad helps IQOS to streamline product data

Once customers of a large Russian retailer took part in an unusual promotion: buying one pack of sticks for the IQOS heating system they were delivered a whole block instead of one pack. The problem was that the retailer even didn’t announce a sale — employees simply mixed up the position code during publication of information on the retailer’s website. Read more…

Brandquad news

How to boost your E-commerce conversion with 4 photo hacks

To increase online sales several times just with photos is possible. Here are some lifehacks from Brandquad COO Daniil Matveev. High-quality text and visual content can help to increase conversion rates to several hundred percents, it has been shown by our practice of working with large online retailers. It’s important to understand that different mechanics work for different cases depending Read more…

Brandquad news

AI product data management platform Brandquad entered Lafayette Plug and Play Accelerator

Lafayette Plug and Play — the premier business accelerator for the retail and e-commerce industries, born through a partnership between Galeries Lafayette Group and Silicon Valley based startup accelerator Plug and Play Tech Center, joined by ten other industry leaders, discloses the names of the 17 new startups that will join its 7th batch. Brandquad have been selected out of Read more…