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Excel or not Excel: how to reduce the risk of errors in data management

MS Excel is one of the most popular programs for business. Excel and Google Sheets are often used for accounting, creating CRM analogs, building content plans, etc. However, only real experts, who are actually very few in number, can avoid mistakes when using these programs. MS Excel and its “younger brother” Google Sheets have many advantages: loads of functions to Read more…

Brandquad news

A quest for brand: how to transfer the product description to the marketplace

The launch of a new product online is often extended over six months. Collecting information, generating content, and transmitting product data to retailers’ websites or marketing platforms – all this takes time. Daniel Matveev, the operating director of Brandquad, shares insights on how to reduce the listing of new goods online by three times or more. By 2022, more than Read more…

Brandquad news

Maxxium Russia: how we expedited our work with retail

Maxxium Russia is a Russian division of the alliance of the world’s leading alcohol producers, Beam Suntory Inc. and The Edrington. The company has recently encountered a certain issue: a huge array of product data was difficult to control and required a reliable PIM system (product information management program) for its organization. Streamline Product Data Besides the problem, there were Read more…

Brandquad news

How Brandquad helps IQOS to streamline product data

Once customers of a large Russian retailer took part in an unusual promotion: buying one pack of sticks for the IQOS heating system they were delivered a whole block instead of one pack. The problem was that the retailer even didn’t announce a sale — employees simply mixed up the position code during publication of information on the retailer’s website. Read more…

Brandquad news

How to boost your E-commerce conversion with 4 photo hacks

To increase online sales several times just with photos is possible. Here are some lifehacks from Brandquad COO Daniil Matveev. High-quality text and visual content can help to increase conversion rates to several hundred percents, it has been shown by our practice of working with large online retailers. It’s important to understand that different mechanics work for different cases depending Read more…

Brandquad news

AI product data management platform Brandquad entered Lafayette Plug and Play Accelerator

Lafayette Plug and Play — the premier business accelerator for the retail and e-commerce industries, born through a partnership between Galeries Lafayette Group and Silicon Valley based startup accelerator Plug and Play Tech Center, joined by ten other industry leaders, discloses the names of the 17 new startups that will join its 7th batch. Brandquad have been selected out of Read more…

Brandquad news

PIM vs PCM

Product information management is quite important in the first place, and nowadays, with eCommerce’s astonishing growth rates, it’s even more important. To maximize customer satisfaction your product information should be both distinctive and captivating. A lot of the companies are using (or at least showing interest in) PIM and PCM for that exact purpose. PCM – Product Content Management – Read more…

What to choose for data management: PIM vs MDM

What to choose for data management: PIM vs MDM At first glance, MDM and PIM are pretty much the same, as both solutions are designed to facilitate business to manage the data. However, while MDM is about managing the wide scope of data from various sources, PIM or product information management software is just about managing more specific product data. Read more…

5 Must-Have Features of Great PIM System

5 Must-Have features of great PIM system Nowadays customers expect to get exciting and compelling shopping experience. And they are willing to pay more than usual to get it, too. In order to provide customers with amazing experience, brands have to make sure they use reliable and high quality Product Information Management solution. But there are hundreds of PIM solutions Read more…

Product Information Management for Fashion Industry

Product Information Management for Fashion Industry It takes quite a lot of effort to climb to success in the world of fashion. Businesses need to keep a close eye on the latest fashion trends, quality of materials, and the ability to combine those factors together for creating amazing looks. This is really competitive and complex industry where companies have thousands Read more…