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Brandquad news

How Brandquad helps IQOS to streamline product data

Once customers of a large Russian retailer took part in an unusual promotion: buying one pack of sticks for the IQOS heating system they were delivered a whole block instead of one pack. The problem was that the retailer even didn’t announce a sale — employees simply mixed up the position code during publication of information on the retailer’s website. Read more…

Brandquad news

How to boost your E-commerce conversion with 4 photo hacks

To increase online sales several times just with photos is possible. Here are some lifehacks from Brandquad COO Daniil Matveev. High-quality text and visual content can help to increase conversion rates to several hundred percents, it has been shown by our practice of working with large online retailers. It’s important to understand that different mechanics work for different cases depending Read more…

Brandquad news

AI product data management platform Brandquad entered Lafayette Plug and Play Accelerator

Lafayette Plug and Play — the premier business accelerator for the retail and e-commerce industries, born through a partnership between Galeries Lafayette Group and Silicon Valley based startup accelerator Plug and Play Tech Center, joined by ten other industry leaders, discloses the names of the 17 new startups that will join its 7th batch. Brandquad have been selected out of Read more…

What to choose for data management: PIM vs MDM

What to choose for data management: PIM vs MDM At first glance, MDM and PIM are pretty much the same, as both solutions are designed to facilitate business to manage the data. However, while MDM is about managing the wide scope of data from various sources, PIM or product information management software is just about managing more specific product data. Read more…

5 Must-Have Features of Great PIM System

5 Must-Have features of great PIM system Nowadays customers expect to get exciting and compelling shopping experience. And they are willing to pay more than usual to get it, too. In order to provide customers with amazing experience, brands have to make sure they use reliable and high quality Product Information Management solution. But there are hundreds of PIM solutions Read more…

Product Information Management for Fashion Industry

Product Information Management for Fashion Industry It takes quite a lot of effort to climb to success in the world of fashion. Businesses need to keep a close eye on the latest fashion trends, quality of materials, and the ability to combine those factors together for creating amazing looks. This is really competitive and complex industry where companies have thousands Read more…

What is Product Experience Management or PXM? Does it really matter?

What is Product Experience Management? PXM definition Product Experience Management or PXM is a process of delivering right information to right place in right time to increase sales, share of e-shelf, and to build your customer’s loyalty. Why Product Experience Management is a hot topic for eCommerce business? Modern customers expect convenient, personalized shopping with an unlimited assortment of products Read more…

What is digital asset management? DAM definition

What is Digital Asset Management? Why it’s so important? If you haven’t heard about Digital Asset Management or just DAM you’ve missed a huge opportunities. The truth is that a Digital Asset Management platform can make your job more effective, easy and fast without implementing complex and expensive technology and adding headache to your company. So, what is Digital Asset Read more…

Product Information Management. PIM definition.

An ultimate guide to Product Information Management system. What is a PIM? PIM software definition PIM (Product Information Management) is a software or application which allows companies to manage large amounts of product data with complex attributes and distribute all product content efficiently and fast on the relevant channels and retailers. The right Product Information Management system allows to keep Read more…

6 Key Challenges In Winning Market Share On The Digital Shelf

The process of winning a market share on the e-shelf is quite complicated. It requires not only competitive product’s price or brand recognition, but also catalogues with detailed product information. Modern e-consumers are looking for high quality content about the products they are purchasing. In turn, high quality content contributes to improving customer’s experience and as a consequence e-commerce sales Read more…