Brandquad solutions for manufacturers

Manufacturers are suffering from high competition in the new digital world today. When massive advertising campaigns on TV, radio, and in press deliver lower efficiency and results transparency, competitors are stealing share of e-shelves, margins, and profits. The user journey is becoming more and more complicated, while consumers are evaluating ratings and review carefully before actually buying products. Here is how Brandquad can help your win in the new digital era.

 

Facilitate data centralization

Collect, enrich and distribute high quality product data from a single source regardless of channel format. Import product content from any source, f.e. ERP, CMS, FTP, MS Access, Excel, etc. Standartize the data format, enrich and validate content with workflows, set access controls and product hierarchy for different teams.

41%

Improved quality of customer experience while interacting with the product (Source: Streamlining Information for Consumer Goods, Ventana Research)

  • Import product data from any source to the central repository
  • Create flexible workflows for approval & enrichment
  • Machine learning algorythms for data validation

41%

Improved quality of customer experience while interacting with the product (Source: Streamlining Information for Consumer Goods, Ventana Research)

  • Import product data from any source to the central repository
  • Create flexible workflows for approval & enrichment
  • Machine learning algorythms for data validation

Save time and labour resources

Full product information available in a single database reduces time used for information search by 2 hours per week / per employee (Aberdeen) and improves team productivity by 20%, thereby increasing annual ROI by 25%.

36%

accelerated time to market (Source: Streamlining Information for Consumer Goods, Ventana Research)

  • Design your own workflows for product enrichment and approvals
  • Roll out products only once they pass the validation rules
  • Assign tasks and notify managers of their statuses.

Gain consumer and market insights

Analyze your products' prices against the competitors in various retailers. Monitor promotional activities. Ensure that retailers adhere to the recommended retail price and receive alerts on price changes. Analyze your products’ stock availability against the competitors in various retailers and receive alerts on newly out-of-stock products to schedule timely product delivery. Learn your market share and maximize product availability by analyzing assortment in target retailers. Make sure your share of e-shelf is compelling. Be alerted by competitors' new launches.

39%

improved product availability (Source: Streamlining Information for Consumer Goods, Ventana Research)

  • Improve ecommerce performance with insightful analytics
  • Increase sales and obtain consumer insights
  • Track key KPIs to gain competitive advantage

39%

improved product availability (Source: Streamlining Information for Consumer Goods, Ventana Research)

  • Improve ecommerce performance with insightful analytics
  • Increase sales and obtain consumer insights
  • Track key KPIs to gain competitive advantage

Featured Resources

Why PIM is Essential

Product Information Management or simply PIM is somewhat you and your business need to have at hand to create a cost-effective environment for product distribution, business scaling, reaching new markets, and arranging nee sales channels.

PIM assessment

To succeed in the market in the age of e-commerce and multiple distribution channels, every retail business must provide powerful, accurate, trustworthy and reliable product content. This content must be tailored to fit the needs and requirements of each type of retailer.

How to manage product information efficiently?

Even in the age of various apps and programs for data aggregation and analysis, spreadsheets continue to top the list of tools for product data management.

eCommerce Intelligence

Every eCommerce manager is trying to understand eCommerce performance of a company; he or she should analyze the information to find answers to the questions of product visibility, buyer acquisition, conversion and sales.
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