Hasbro success story

Hasbro chooses Brandquad as PIM system

Challenges

Hasbro’s e-commerce department faced the following challenges with managing its product information:

  • Data was fragmented across several platforms, departments and agencies
  • Data upkeep was absent, leading to inconsistencies in product information between retailers
  • Data syndication was done manually, slowing down the process of product listing on the e-retailers’ shelves

In particular, there was another challenge on the Russian market:

  • To sustain data syndication to one of the biggest toy retailers in Russia – Detski Mir. Due to complexity of the data provisioning template, as well as the highest quality requirements to information provided, preparation of content for the Detski Mir took at least 2 weeks, depending on the number of SKUs.
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